Privacy Policy

Updated January 2021

At Fragrance Mall we are committed to protecting your data and respecting your privacy. This policy sets out the key information regarding Fragrance Mall and how the personal data you provide to us is processed and used.

If you would like more information about how we collect, use and store your personal data, you may contact us at any time by emailing

 Fragrance Mall Limited, trading as Fragrance Mall (“we”) runs the site (“the site”). For the purpose of the UK Data Protection Act 2018 and the General Data Protection Regulation 2016 (the Law), the data controller for any personal information we hold about you is Fragrance Mall Limited, Kemp House, 160 City Road, London, EC1V 2NX .

What data do we collect and why?

We collect your data when you place an order on our website, sign up for our marketing communications, browse our website or use any other services offered by our website ( like for example leaving a product review. The data we collect includes the details you provide to us such as your first name, surname, telephone number, shipping and billing address. We also monitor and collect data gathered about your shipping habits and the pages and products you have viewed on our site.

We use this data to:

  • Take your orders, process your payments through our payment gateways (Shopify and PayPal) and deliver items you have purchased on our site.
  • Provide any additional services you have opted-in for such as our marketing communications.
  • Give you access to services only available to registered users such as wish lists.
  • Monitor your behaviour on our website 

 Under the Law, we must have a legal basis to process the data you have provided us with. In most cases we will process your data because we have a contract with you like the delivery of an order or to provide you with other service you have opted in for. When given the permission by you, we will also use your personal data to send you marketing communications that we believe will be of interest to you. You can opt out of these marketing communications from us at any time.

Who will process your data?

Your personal data will be processed by Fragrance Mall Limited as the data controllers and may also be processed by other companies acting under our instructions.

We may also use the services of external suppliers to help meet our business needs and to help to offer you the best service possible. We may share your data with these suppliers. These suppliers have been selected after a rigorous evaluation process and chosen for their security, reliability and competence. They will process your data only under our instructions and we control and ensure these suppliers are compliant with the UK Data Protection Act 2018 and the General Data Protection Regulation 2016 (the Law).

How long do we keep your data?

We will never retain your personal data for longer than is necessary to fulfil the purposes for which you provided that personal data, unless if the law permits or requires that we retain it for longer. This retention period varies depending on the purpose provided.  For example, the data collected during your purchase of goods on are retained in accordance with local tax law (seven years in the UK), while those data used to send you our marketing communications are retained until you ask to be unsubscribed.

This Privacy Policy may change and additions can be made from time to time. Where possible we will inform you of these changes, but please check the contents periodically. The date of issue and version number are shown at the beginning of the notice.