Clean fragrances are perfumes that do not include toxic substances such as parabens, phthalates, silicon, PEG, artificial colors, BHT, BHA, and sulfates. They are not synonymous with dirty fragrances, which are dark, musky, fecal, and earthy. Fragrance Mall is a Perfume Company UK that understands that creating clean scents is difficult because there are around 800 raw materials in the natural category vs. approximately 3,000 synthetic chemicals.